IndiJ Public Media was incorporated in November 2020 as a nonprofit organization and received its 501(c)(3) designation from the IRS in August 2021. We are governed by a board of directors with aspirations as a nonprofit to advance our influence in the news media landscape. IndiJ Public Media was formed initially to serve as the owner and fiscal sponsor of ICT, formerly Indian Country Today, LLC, which has a long history of serving Indigenous communities with news and information. And IndiJ Public Media strives to build on that strong history and tradition by creating a new model for the news media industry based on Indigenous values.

We are creating a different kind of news media company that puts coverage of people and their issues ahead of profits. The digital era transformed the way people consume news and affected the business model of advertising-supported news. Our nonprofit organization sustains itself through philanthropic sources — members, donors, foundations, and supporters and offers a variety of advertising, sponsorship, and underwriting opportunities.

The name IndiJ (pronounced In-DIDGE) is shorthand for Indigenous Journalism. IndiJ Public Media exists because a group of Indigenous journalists — rarely seeing our communities reflected in mainstream news coverage — wanted to demonstrate that a news organization can succeed in doing so. The future is bright. The future of media is Indigenous.